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Sales Promotion: Meaning, Characteristics, Methods And

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If the promotion objective was to increase sales by 30% in a certain period and the pre-promotion sales for a similar period were worth five million rupees and the sales jumped to in excess of 5.6 million in the promotion period. Price-Off or Bargain Offer Price or Temporary Price Reduction: Coupons, offers, discount- Specific discount

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What Is Business

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Consists of the various ways in which a business tries to increase the sales of the product. The usual methods of sales promotion are distribution of free samples, coming up with “combo” offers (for example, tooth paste with tooth brush), offering discounts (for example. Flat 30% off), cash back schemes, etc. d. …

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Foreign Trade Policy: Import-Substitution Vs. Export

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The foreign trade policy or what is also called export-import (EXIM) policy relates to promotion of exports and regulation of imports so as note only to overcome trade deficit but also to promote economic growth. UPA-1 Government announced its foreign trade policy for …

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7 P's Of Service Marketing

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When, it is applied to services, the distinct qualities of services need additional 3 components; hence they are called 7 Ps service marketing. They are Product, Price, Place, Promotion, People, Processes and Physical evidence. Services bear a distinct characteristic. Hence, marketing of the same has become a unique area of discussion.

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Short Term Sources Of Finance: 2 Major Sources (with Merits)

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Thus the annual interest cost of not taking cash discounts amounts to 36.73 per cent. As the net credit period lengthens, the annual cost of not taking the cash discount declines. If the net credit period were 30 in the above example, the number of times this period occurs during a year would decline in Equation.

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